The Chrysler Brand Drives Into Spring With New Marketing Campaign for the Chrysler Pacifica and Pacifica Hybrid
AUBURN HILLS, Mich., March 4, 2019 /PRNewswire/ —
- Oscar-winning actor Jamie Foxx takes on the persona of the Chrysler Pacifica and Pacifica Hybrid for campaign spanning across television, digital and social, including Chrysler brand’s Facebook, Twitter and Instagram channels
- First of four videos, “Are We a Van Family,” debuts today on television
Oscar-winning actor Jamie Foxx is taking on a new role in a new marketing campaign for the Chrysler Pacifica and Chrysler Pacifica Hybrid. Foxx is lending his voice to take on the persona of the Pacifica and Pacifica Hybrid as the minivan has a lot to say about the Pacifica’s unprecedented level of functionality, versatility, technology and bold styling. The first of a four-part video series launches today across broadcast, digital and Chrysler brand social channels.
“As voiced by Jamie Foxx, whose bold and distinctive attitude matches that of the minivan, the campaign offers a fun and engaging way to both challenge the perceptions of minivan ownership and communicate to consumers the unparalleled features of both vehicles,” said Olivier Francois, Chief Marketing Officer, FCA.
The campaign brings the Chrysler Pacifica and Pacifica Hybrid to life as Foxx gives each minivan a confident and witty attitude that cannot wait to talk about all the benefits, features and details that the Pacifica and Pacifica Hybrid have to offer. With its available class-exclusive hands-free dual sliding doors, Stow n’ Vac®, class-exclusive Stow n’ Go seating, Uconnect Theater with two 10-inch touchscreens, and the Pacifica Hybrid’s available all-electric range of more than 30 miles and a total range of more than 500 miles, there is no sign of this minivan staying quiet any time soon.
The first video, “Are We a Van Family,” in the four-part series will debut today via broadcast while remaining videos will continue to rollout throughout the year.
The Chrysler brand created the campaign in partnership with Austin-based agency GSD&M.
2019 Chrysler Pacifica/Pacifica Hybrid
The Chrysler Pacifica and Pacifica Hybrid reinvent the minivan segment with an unprecedented level of functionality, versatility, technology and bold styling. Re-engineered from the ground up on an all-new platform, the Pacifica delivers class-leading gasoline and hybrid powertrains to the minivan segment. The Pacifica Hybrid takes this revolutionary vehicle a step further with its innovative, advanced hybrid powertrain. It’s the first electrified vehicle in the minivan segment and achieves more than 80 miles per gallon equivalent (MPGe) in electric-only mode, an all-electric range of more than 30 miles and a total range of more than 500 miles.
With more than 100 available safety and security features, the Uconnect Theater rear-seat entertainment system, available 4G Wi-Fi and a full array of comfort and convenience technologies, the Chrysler Pacifica has earned its spot as the most awarded minivan since 2016, with both the Pacifica and Pacifica Hybrid serving as no-compromise minivans ideally suited for today’s families.
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology since the company was founded in 1925.
The Chrysler Pacifica continues to reinvent the minivan, a segment Chrysler invented, with an unprecedented level of functionality, versatility, technology and bold styling.
The Pacifica Hybrid takes this revolutionary vehicle a step further with its class-exclusive, innovative plug-in hybrid powertrain. It’s the first electrified vehicle in the minivan segment and achieves more than 80 MPGe in electric-only mode, has an all-electric range of more than 30 miles and a total range of more than 500 miles. The Chrysler 300 lineup delivers on the brand’s promise of iconic and elegant design executed with world-class performance, efficiency and quality – all at an attainable value.
Beyond just exceptionally designed vehicles, the Chrysler brand continues to raise the bar by integrating class-leading, high-tech features into its products, including the Uconnect 4 system with Apple CarPlay, Android Auto Uconnect Theater with available streaming, the plug-in hybrid powertrain in the Pacifica Hybrid, the industry-exclusive Stow ‘n Go seating and storage system on the Pacifica, and the segment’s most advanced all-wheel-drive (AWD) system available on all Chrysler 300 V-6 models, as well as the most powerful V-8 in its class with the 300C’s 5.7-liter HEMI® V-8 engine.
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Chrysler blog: blog.chrysler.com
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SOURCE FCA US LLC
Source: DV PR