Creative Cloud Innovation at NAB 2019 Meets Heavy Demands of Today’s Video Professionals

Latest Video Release Brings Increased Performance and Added Creative

SAN JOSE, Calif.–(BUSINESS WIRE)–Ahead of the 2019 NAB Show, Adobe (Nasdaq:ADBE) today announced
performance updates and new innovations for video and audio tools in
Adobe Creative Cloud to improve efficiency in video production. From a
wide range of film, TV, broadcast and streaming projects including
Clemency, Fox Sports, The Last Black Man in San Francisco, Native Son,
The Peanut Butter Falcon, Wu-Tang Clan: Of Mics and Men
and VICE
Adobe Creative Cloud powers the world’s best video apps and
services by providing the most integrated product workflows.

Available today, new features include ground-breaking Content-Aware
for video, powered by Adobe Sensei, the company’s artificial
intelligence (AI) and machine learning technology, along with new
capabilities for titles and graphics, crafting animations, refining
audio mixing, and organizing and preparing project media. Some of the
hundreds of performance improvements include faster Mask
for effects and color workflows, dual GPU optimization and
improved hardware acceleration for HEVC and H.264 formats in Premiere
Pro. In After Effects, enhancements include GPU-accelerated effects,
such as Change Color and Roughen Edges.

“Thanks to Adobe Creative Cloud, we’re delivering 200 pieces of content
this year to over seven million online followers in record time,” said
Niko Pueringer and Sam Gorski, co-founders of Corridor Digital. “With
the new performance improvements in today’s Premiere Pro release, we’re
excited to see dual GPU support to speed up export times, do lighting
fast edits, and become better creators.”

“Video consumption is exploding across broadcast, film, streaming
services and digital marketing, resulting in a spike in content creation
demands,” said Steven Warner, vice president of digital video and audio,
Adobe. “Through optimized performance and intelligent new features
powered by Adobe Sensei, Creative Cloud helps video professionals
eliminate the most tedious production tasks so they can focus on
storytelling and executing on their creative vision.”

Smarter Tools for Richer Storytelling

Attendees at this year’s NAB Show can get a closer look at the newly
available features and hear from industry experts at the Adobe
(#SL5610, South Hall in the Las Vegas Convention Center) and
at over 100 partner
booths from April 8–11. Tune in to Facebook
with Jason Levine on April 4 at 9 a.m. PST to hear about what’s

New features in today’s release enable users to:

  • Remove unwanted objects automatically with Content-Aware
    in After Effects—Formerly Project Cloak, Content-Aware
    Fill for video is powered by Adobe Sensei and automates the process of
    removing visual elements like boom mics, signs, logos and even people
    from footage, saving hours of tedious manual work.
  • Organize and storyboard your media in the Freeform
    Project panel
    in Premiere Pro—Arrange assets visually
    and save layouts for shot selects, production tasks, brainstorming
    story ideas, and assembly edits.
  • Design with precision and consistency with Rulers
    and Guides
    Work with familiar Adobe design tools inside
    Premiere Pro, making it easier to align titling, animate effects, and
    ensure consistency across deliverables.
  • Polish audio easily and efficiently with Punch
    and Roll
    in Audition—The new feature provides efficient
    production workflows in both Waveform and Multitrack for longform
    recording, including voiceover and audiobook creators.
  • Surprise viewers in Twitch Live-Streaming Triggers with Character
    Animator Extension—
    Livestream performances are enhanced where
    audiences engage with characters in real-time with on-the-fly costume
    changes, impromptu dance moves, and signature gestures and poses—a new
    way to interact and even monetize using Bits
    to trigger actions.
  • Generate an audio mix with Auto
    for ambient sound in Audition and Premiere Pro—Powered
    by Adobe Sensei, Auto Ducking now allows for dynamic adjustments to
    ambient sounds against spoken dialog. Keyframed adjustments can be
    manually fine-tuned to retain creative control over a mix.
  • Add visual varietyAdobe
    now offers an extensive collection of 10 million
    professional-quality, curated, royalty-free HD and 4K video footage
    and Motion Graphics templates from leading agencies and independent
    editors to use for editorial content, establishing shots or filling
    gaps in a project.
  • From shoot to showtimePremiere
    , introduced late last year, offers an efficient
    mobile-to-desktop workflow integrated with Premiere Pro for on-the-go
    editing and video assembly. Built-in camera functionality in Premiere
    Rush helps you take pro-quality video on your mobile devices.

Pricing and Availability

The new features for Adobe Creative Cloud announced at NAB are now
available with the latest version of Creative Cloud. For more
information on pricing, visit
Multiple subscription plans for Adobe Stock are available at

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About Adobe

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Marissa Lee

Lauren Asher
Sunshine Sachs

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