ESSENCE Announces Internationally-Focused Expansion of Fashion & Beauty Content with Two Key Editorial Appointments

Marielle Bobo Joins as Fashion Director; Julee Wilson Named
Director of Global Beauty

NEW YORK–(BUSINESS WIRE)–ESSENCE Communications, the number one media, technology and commerce
company serving Black women, today announced two key editorial
appointments to support an extensive, internationally-focused
expansion of the brand’s fashion & beauty content across its print,
digital and experiential properties. Marielle Bobo has joined ESSENCE as
Fashion Director and Julee Wilson has been named ESSENCE Director of
Global Beauty.

“With a global influence and uniquely cultural perspective, ESSENCE
continues to set the standard for Black women in beauty and style
throughout the Diaspora,” said Moana Luu, Chief Content and Creative
Officer for ESSENCE. “Under the combined leadership and creative
direction of Julee and Marielle, we are poised to celebrate our beauty
and distinctive style in new and imaginative ways. We are deepening our
content offerings to inform, inspire and engage our community of women
worldwide around diverse images and positive self-expression.”

In the role of Fashion Director, Marielle will define ESSENCE’s fashion
aesthetic and reinforce its inclusive, multinational approach, with
responsibility for driving, assigning and editing in-depth fashion
coverage across all of ESSENCE’s channels. Most recently, Marielle was
the Executive Director of Style and Special Projects for Interactive One
and was a key member of the launch team for CASSIUS, the company’s
men-focused lifestyle platform. Bobo began her impressive career as an
agent at Wilhelmina Models. She soon transitioned to Allure magazine as
a market editor covering accessories and fashion. Later, Bobo joined the
style department at Hearst Magazine’s CosmoGirl and would go on to lend
her expertise in various fashion and beauty editorial roles with Women’s
Wear Daily (WWD), Vanity Fair, Glamour and Harper’s Bazaar, later
becoming Senior Fashion Editor at ESSENCE and Fashion & Beauty Director

As Director of Global Beauty, Julee will expand ESSENCE’s vision and
perspective on beauty to encompass global cultures and manage a
cross-functional team of editors focused on key content verticals,
including hair, skin, make up and more. Since joining the brand in 2016,
Wilson has served as Digital Fashion and Beauty Director and as Fashion
and Beauty Director, responsible for leading a team of editors to create
compelling print, digital and experiential content—which includes
event programming for the massive, multi-market ESSENCE Beauty Carnival.
In her role, she also contributes to the conceptualization and execution
of ESSENCE’s new beauty podcast, The Color Files.

About ESSENCE Communications Inc.

ESSENCE Communications is the number one media, technology and commerce
company dedicated to Black women and inspires a global audience of more
than 17 million through diverse storytelling and immersive original
content. With a multi-platform presence in publishing, experiential and
online, ESSENCE encompasses its signature magazine; digital, video and
social platforms; television specials; books; as well as live events,
including Black Women in MusicBlack Women
in Hollywood
Street Style and the ESSENCE
. ESSENCE Communications is owned by Essence Ventures, an
independent African-American owned company focused on merging content,
community and commerce to meet the evolving cultural and lifestyle needs
of people of color.


Dana Baxter, ESSENCE

Sheila Harris, ESSENCE

error: Content is protected !!