News

Brightcove’s PLAY 2019 Event Brings Together Hundreds of Global Video Industry Leaders

The annual event, held May 14-16, in Boston, will highlight what’s
new, what’s next, and what matters in online video

BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/OTT?src=hash” target=”_blank”gt;#OTTlt;/agt;–Brightcove
Inc.
(NASDAQ: BCOV), the leading provider of cloud services for
video, announces that hundreds of global video industry leaders will
convene next week in Boston at PLAY
2019
to discuss new video strategies, network with peers, and dive
into video technology. Hosted annually by Brightcove, this year’s
conference takes place May 14-16, at the Sheraton Boston Hotel. Bringing
together attendees from around the world who are unified by a shared
passion for the power of video, PLAY 2019 will focus on helping to grow
and enrich the video community. The event will also be live streamed on
the PLAY
homepage
starting at 8:00 AM ET on Wednesday, May 15th.

“Every year, PLAY gathers Brightcove’s valued customers, partners, and
prospective customers, as well as industry leaders that are making a
profound impact on the digital video industry,” Jeff Ray, Chief
Executive Officer, Brightcove, said. “This year, we’re focusing heavily
on highlighting the human connection that video offers with its ability
to captivate audiences in an engaging, authentic way. Through hands-on
workshops, knowledge-packed breakout sessions, and motivational
keynotes, we look forward to connecting the industry’s best people to
inspire one another and making this year’s PLAY event the best one yet.”

Brightcove PLAY builds momentum year over year, and continues to expand
its role as the most influential event for organizations looking to grow
their business using video. Attendees can expect to learn new video
strategies, network with industry peers, and, most importantly, get
inspired by other leaders who are implementing innovative ideas and
video strategies.

Keynote sessions lined up for the event include Brightcove executives
Jeff Ray, Chief Executive Officer, and Charles Chu, Chief Product
Officer, in addition to valued customers and industry leaders:

  • Michael Fleshman, Chief Technology Officer, HOOQ: Will discuss
    how Asia’s first premium video-on-demand OTT service brought
    affordable entertainment to the masses in Southeast Asia.
  • Mike Thyken, Chief Technology Officer, CaringBridge: A
    Brightcove customer taking video beyond the online realm to impact
    lives daily.
  • Andrew Davis, Speaker and Author, Monumental Shift: Will
    talk curiosity and how we can make each video perform better than the
    last.
  • Jade Simmons, Speaker, Pianist, and Author: Will show attendees
    how to embrace their inner maverick, while also playing the piano on
    stage.

For the first time ever, PLAY will be holding pre-conference workshop
sessions designed to deliver a more hands-on, intimate approach to
learning and developing new video strategies. These workshops are in
addition to informational breakout sessions that equip attendees with
the knowledge and insight they need to tackle their video challenges and
progress their businesses forward. Examples of workshops and breakout
sessions that attendees can expect include:

  • Corporate Video Production Bootcamp: A live demonstration of
    video production techniques and practical tips to help both
    enthusiastic (and reluctant) corporate video makers get up to speed
    and achieve greater production value across the board. Workshop
    session leader: Anthony Q. Artis, Filmmaker, Author, and New York
    University Instructor known for his clear, candid, and humorous
    filmmaking advice.
  • Evolving the Publishing Business Model: Leading publishers will
    share how they connect with premium audiences to positively impact
    user engagement and monetization. Using insights about player usage,
    video consumption, advertising request statistics, and fill rate,
    these publishers will share how they have streamlined their
    advertising stack solutions, increased competition among demand
    sources, and optimized fill rates across direct and programmatic
    channels with smashing results. Breakout session speakers: Meghan
    Sims, Director of Strategic Video Initiatives, McClatchy Video Labs;
    Andrea Gianmaria Cotta Ramusino, Product & Content Manager,
    Italiaonline; Jeremy Zimmerman, Billboard; and Alyson Williams, Vice
    President of Digital Business Strategy & Operations, Forbes Media.
  • Next Generation Shopping: Using Video to Connect and Convert:
    Focuses on how to delight consumers by bringing products and services
    to life with video across any device and how to unleash the power of
    video analytics to deliver targeted, compelling video content that
    connects and converts. Breakout session speakers: Charlotte McCooey,
    Lifestyle Photo and Video Producer, as well as Harry Fishwich, Video
    Strategy and Operations Manager, TUI Travel.

To learn more about PLAY 2019 or to register for the event, visit play.brightcove.com/play2019.

To view the keynote livestream, visit the PLAY homepage starting at 8:00
AM ET on Wednesday, May 15th.

Key sponsors for PLAY 2019 include Platinum sponsors Akamai
and Zemoga,
as well as Gold Ramp
and Fastly.

About Brightcove

Brightcove
Inc.
(NASDAQ:BCOV) is the leading global provider of powerful cloud
solutions for managing, delivering, and monetizing video experiences on
every screen. A pioneering force in the world of online video since the
company’s founding in 2004, Brightcove’s award-winning technology,
unparalleled services, extensive partner ecosystem, and proven global
scale have helped thousands of companies in over 70 countries achieve
better business results with video. To learn more, visit www.brightcove.com.

Contacts

Meredith Duhaime
Brightcove, PR Manager
mduhaime@brightcove.com
@MeredithDuhaime

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