Advertising company builds sales team to further guide expansion
INDIANAPOLIS–(BUSINESS WIRE)–#AudioOOH—Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces the appointment of John McAdams as VP of Advertising Sales and Linda Ramsey and Lori Perman as Directors of National Advertising Sales for the West Coast and Midwest regions. This announcement comes as Vibenomics gears up for rapid growth, increasing the sales team in the last quarter and adding new members to the team to ensure success.
Passionate about bringing brands, products and marketers into closer, more meaningful relationships with existing and new target users, McAdams will collaborate with channel partners, agencies, brands and platforms to bring Vibenomics’ ad inventory to the open marketplace through direct and programmatic engagements. Prior to Vibenomics, McAdams spent over eight years at Pandora where he leveled up within the company from regional sales manager to executive director of sales. His extensive experience and demonstrated history of working in the digital media industry will be a great addition to the Vibenomics team.
“Working at Pandora for just under a decade, I have a good understanding of where digital media has been, where we are today and where it’s headed in the future,” said John McAdams, VP of Advertising Sales, Vibenomics. “Stepping into this role after being a part of Pandora’s brand and category building phase, I look forward to further proving the benefits of Audio Out-of-Home technology, its safety, value and how it drives business.”
Other additions to the Vibe tribe in 2021 include Linda Ramsey, Director of National Advertising Sales for the Central Region and Lori Perman, Director of National Advertising Sales for the West Coast region. In their roles, Ramsey and Perman will lead new business development efforts in targeting, researching and soliciting potential advertisers to fill ad inventory. With over 40 years of combined experience, both Ramsey and Perman encompass in-depth knowledge with integrated media and program implementation among digital, video, mobile, audio, programmatic and other digital-based platforms. The majority of their efforts will be in developing long-term relationships with clients and agencies by managing strategic sales and revenue activity at a national level to drive revenue within the Audio OOH space.
“Over the past several years, we’ve made significant expansions at Vibenomics to provide our customers with a solution that empowers some of the world’s most sophisticated brands and digital out-of-home buyers,” said Paul Brenner, President of Audio OOH and CSO, Vibenomics. “By adding John, Linda, and Lori to the team, we are reaching consumers along the path to purchase now more than ever before, closing deals while also ensuring a positive, in-store customer experience.”
Founded in 2016, Vibenomics quickly expanded its cloud-based technology and recruitment efforts, revolutionizing how to reach consumers directly at the point-of-sale. The company now reaches 200 million unique shoppers nationwide with a projection to be in over 10,000 or more convenience and grocery retail outlets in 2021. To meet the needs of potential and current customers, Vibenomics plans to add additional members to the team this year.
Recently, Vibenomics partnered with the leading global provider of software for digital-out-of-home (DOOH), Vistar Media and presented at the 2020 IAB NewFronts digital event, where the Vibenomics Advertising Market was introduced to some of the world’s largest brands. Vibenomics also teamed up with Kroger, the No.1 pure-play grocery retailer, to improve the customer buying experience in 2,300+ Kroger stores. In September, they expanded programmatic offerings with the launch of Open Exchange and Private Marketplace (PMP) deals via Vistar Media and in October, raised Series A2 funding. Towards the end of 2020, Vibenomics was named to AdExchanger’s inaugural list of Programmatic Power Players and was selected as a winning company for Powderkeg’s 2020 National Tech Culture Awards.
To learn more about Vibenomics, visit https://www.vibenomics.com.
Vibenomics, Inc. is a location-based audio out-of-home advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching over 200 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
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